“Someone is sitting in the shade today because someone planted a tree a long time ago.”
So said Warren Buffett, a man worth over $70 billion (that’s US dollars!) and CEO of Berkshire Hathaway. At 85 years old, he is a great example of keeping your eyes open, planning your options out and playing a long game.
Planning is one of those things that many of us know we probably should do, but because it deals with things a long way over the horizon, it’s easier to push it back and focus on the here and now.
As crazy as it sounds, we often get so caught up in the daily operations of our businesses that we lose sight of how our businesses fit into the bigger picture, and the opportunities that are right under our noses.
The good news is, you can get most of the clarity you need by putting some time aside to honestly map out how your business works.
Thanks to free tools like the highly-regarded Business Model Canvas, you can quickly and easily mark out not just where your money comes from and where it goes, but also consider things like communication channels, customer segments, value propositions and key partners.